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The Daily With Daman- Founder and Creative Behind Roses & Rhinos

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Daman Issar is the extraordinary energy behind Roses & Rhinos. A mother of 3 lovely children, between the age of 8 to 11 years, she has had an interesting journey in Retail. Buying experiences gained from large and startup retail companies in the UK and Singapore laid the foundation for starting her own kid’s wear online business, Roses & Rhinos. Besides her passion, its success factor is her wining foresight, for it addressed what was lacking in terms of style and comfort for kids between the age of 1 to 10 years old. To see this young and vibrant brand grow exponentially for the last few months and achieve the various milestones is heart-warming, as her labour of love has finally come to its fruition. Her heart’s desire is to make Roses and Rhinos become a household brand .
“The core spirit of our clothing line are the prints”, Daman explains, “Our international  team inhouse design our prints and puts them onto modern silhouettes. Our shapes are comfortable with minimal fastening, lose fitting and soft. I love seeing kids wear our clothes, creating their own style, either mishmash or matchy-matchy, as there are no rules. The key ingredient is to have FUN and be FEARLESS, that is our DNA. We are always evolving and listening to our customers. Within our concern environment, the kid’s today have a significant key message, about how to look after our world.  I am pleased to say our new range this season will be Organic Cotton”

Having a very supportive family has made her journey much smoother. Her need to balance work and family life, allows her fun and adventurous nature to take over, while she muses her kids as models for the company’s various collections. Occasionally, they do help her with the graphics, colours and shapes. Another winning combination of their retail Philosophy that is, “Kids designing kid’s clothing”. Some of Daman’s fond memories include working in Paris for 2 years. A city that holds a special place in her heart, simultaneously drove her love for architecture and design. Nevertheless, she is still flustered, that after 4 years of French lessons and experiences, unable to perfect her linguistic skills and as always, seeking perfection.
Her advice for young entrepreneurs is to seek out their passion and as starting your own business can consume you. She also recommends networking with like-minded people, for the support you can receive is amazing. She quipped that daring to make mistakes and learning from them, will definitely set one apart from the rest.  Know your goals and vision, then embark on that journey, along the way you might face setbacks or detours, but always get back in the driving seat for it will take you places and your ultimate destination. Always keep your eyes fixed on the goal.


  • MUKTA: January 15, 2019

    do you have a stockist in Singapore?

  • Julie Soh: January 06, 2019

    Hi there

    Loving your designs, and was wondering if you will re-stock some of your best sellers?
    1. Check Peep Dree for 9-10 years old
    2. Heart T unisex for 9-10 years old


  • Noelle Heffernan, Publisher, Earnshaw's Magazine: January 06, 2019

    Happy New Year!

    The team at Earnshaw’s (the premier industry magazine in the children’s fashion industry) is so excited to see you in Las Vegas. As a partner of Kids Hub, we put together a discounted page called Showstoppers.

    This is where you can promote your brand/showroom, description, website and product image in the magazine. We will also email this page out with links to your
    brands a few days prior to the show. In addition, we will be there and tagging and promoting brands on our Instagram account @earnshawsmagazine.

    Attract buyers to your booth before, during and after the show.
    The cost is $500 or FREE with a print ad in the February 2019 issue. There are only 6 spots available.

    Below is an example of what our sister magazine, Footwear Plus does. It will have a different look but this is the general concept.

    Ad Close:
    Materials Close:

    Noelle Heffernan
    Publisher, Earnshaw’s
    214 West 39th St. Ste. 205
    New York, NY 10018
    © 917-886-6669

    Not receiving Earnshaw’s print issue? Subscribe for FREE!

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